Category: SEO Quotes

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”

“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.”

“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.”

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”

“Crawling is not a guarantee you’re indexed”

“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”

“SEO is only not seen as rocket science by those who already know it”

“The objective is not to “make your links appear natural”; the objective is that your links are natural.”

“Don’t Build Links. Build Relationships.”

“The best place to hide a dead body is page two of Google.”

“Content is the reason search began in the first place.”

“Build it, and they will come only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”

“Optimize for what would happen IF you ranked, do not optimize to rank.”

“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”

“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”

“Social may be sexy, but search still pays the bills.”

“My rule of thumb is build a site for a user, not a spider.”

“SEO is a noun, verb and adjective.”

“Marketing has never been about keywords, it’s about people.”

“Think about what a user is going to type.”

“Google only loves you when everyone else loves you first.”

“Focus on how to be social, not how to do social.”

“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.”

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

“Content is King but engagement is Queen, and the lady rules the house!”

“Content is anything that adds value to the reader’s life.”

“Commit to a niche; try to stop being everything to everyone.”

“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.”

“Rather than scrolling down the page past a slew of ads, users want to see content right away.”

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.”

“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.”

“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”

“Don’t be afraid to get creative and experiment with your marketing.”

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

“I have done zero SEO on my websites and online platforms, but I still rank well on them because of the fact that I focused on content, providing value, answering questions.”

“To educate is not just the best way to sell. It’s also the best way to build links.”

“Create content that teaches. You can’t give up. You need to be consistently awesome.”

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’”

“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.”

“SEO will only get harder!”

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.”

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”

“SEO is not SPAM.”

“SEO is not a checklist”

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

“If you’re a good marketing person, you have to be a little crazy.”

“You can’t sell anything if you can’t tell anything.”